Murfreesboro, Tenn., (August 5, 2008) -Middle Tennessee State University (MT) and The Collegiate Licensing Company (CLC), a division of IMG Worldwide, announced today that they have reached an agreement for CLC, the nation's oldest and largest collegiate licensing agency, to manage the University's trademark licensing program.

"We are extremely pleased to enter into a partnership with CLC," said Chris Massaro, Director of Athletics at MT. "We feel this is a great opportunity to increase revenue as well as enhance the presence of the Middle Tennessee brand."

"CLC is thrilled to be partnered with Middle Tennessee State," said Derek Eiler, Senior Vice President and Managing Director of The Collegiate Licensing Company. "We aim to introduce the University to numerous marketing and licensing initiatives and heavily promote its licensing program throughout the region." The agreement will give Middle Tennessee a greater ability to protect and market its brand through a comprehensive trademark-licensing program customized by CLC, which currently represents more than 200 collegiate properties. Prior to joining CLC, Middle Tennessee's licensing program, which began in 1998, was handled externally.

Middle Tennessee joins Arkansas State University, the University of Louisiana-Lafayette, University of Louisiana-Monroe, University of North Texas, and Western Kentucky University to become the sixth Sun Belt Conference institution represented by CLC. CLC is also the licensing agent for the Sun Belt Conference.

About The Collegiate Licensing Company: CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com.

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